Utopian Shift – Austin, Texas

Yes, there are great quality wines in the under $15.00 price range. Yes, it can be hard to know what is good when you go to a wine store without being able to sample things. The bottle may look nice, the label may be fancy, others online may say it is good, but you really want to try it for yourself. Have no fear, that is why Utopian Shift was created to help individuals with this dilemma. The shop was started by Ericka and David, who felt there was a need to help folks identify less expensive and easily approachable wines that tasted great that they could enjoy and feel good about sharing with others.  Having been opened for just over a year, what they have done is pre-screen many wines across the world that are under $15 and picked out those that they and their trusty tasting crew believe will fit their customers’ palate. In addition, you can try these wines before you buy them to see if you like them. A novel approach for a wine shop to say everything is available to try before you buy. How cool is that?  From white to red, sweet to dry, and let’s not forget the bubblies, too, they have an A to Z selection that will fit your wine fancy. On our visit, we were able to sample a variety of wines from great crisp whites, to good earthy and smooth reds, to delightfully naturally sweet wines, and then capped it all off with sparkling wines! There were even some very good wines in the $5…. yes $5 price point!!!  During your tasting session, David will be more than happy to share his notes about the wines and a little about how he finds these wines.  When you stop in, ask David about the phone app demo, it’s cool, too! These wines are on par with some higher-end priced wines and your tasting experience is fun, personable and very interactive with the staff. You can tell David and Ericka’s passion and heart are in this business.  With fairness in mind and the “what you would do for a friend” ethics, customers will be coming back again, as we will. There is no doubt the Utopian Shift will be successful in the years to come and we applaud their approach and desire to fill the need for consumers in this wine space.  Salut and here is to many more years of success!

www.utopianshift.com